In order to create your campaigns, you need to have your keywords, ad groups, campaign names, ads headlines, and descriptions prepared. Specify the campaign type, budget, and other settings.Ħ. Give your campaign a name, such as Roofing Campaign 2022. I'm going to download all the campaigns since this is a new account.ĥ. After you open your account, it will ask you what campaigns you want to download from your account. Select the account you want to work with.Ĥ. Log into your Google account and connect your Google Ads accounts to Editor. Click on the menu on the account and click on Open if this is the first time you are using Google Ads Editor. This is how it looks like, and this is the interface of Google Ads Editor.ģ. After you download and install the application on your system, open Google Ads Editor. Search for Google Ads Editor on Google and download the application from the Google website.Ģ. Now, let's dive into how to use Google Ads Editor.ġ. But by using Google Ads Editor, you can make multiple changes at the same time and use your time efficiently. The problem is that there are so many links and layers that it takes time, and it's really time-consuming to make changes to all your ad groups, keywords, ads, and other settings of your campaigns. Google Ads Editor is an application that Google provides for use, so you can upload your campaigns or make multiple changes at the same time to your campaigns through a spreadsheet and upload them into Google Ads. Once uploaded in the Web Interface, you can see the files in Editor, although in a different tab than usual.Hi, this is Pasha, and in this video, I want to show you how to use Google Ads Editor and how to upload your campaigns into Google Ads using Editor. In the Web Interface, you can upload multiple images on the premise that it is to the same ad group and they have the same destination and display URL.Consequently, when creating File names you may need to ensure that they are less than 46 characters to be on the safe side. Be aware that there is a 50 character limit for the published zip file and the Ad name adds “.zip” to the end of your file name.Currently, HTML5 ads can only be uploaded in the AdWords web interface and is not supported in AdWords Editor.zip file is created that has the appropriate enabled code for both AdWords and DoubleClick. To upload your ad to AdWords, you must ‘Publish Locally’ in GWD so that a. If this is the first image display creative you are proposing to the client, you might not have this at your disposal.Īnd finally, it’s still in Beta so there might be some few bugs and glitches along the way. To create your own ads, you might need some essential files, such as original logo files or any image assets. Moving forward, if you feel confident enough, you could create your own display creative in the future without the need of a design team. This is so that you can make minor edits and become familiar with the tool, and build your knowledge on what GWD is capable of. In an ideal world, you would have a designer create the ad or edit a pre-existing display creative so it is in a GWD format. After all, Paid Search is a different skill to design work, and although you know your Quality Score from your CPC, you might not know how to format pictures to the correct size or be confident creating effective animations. What Are It’s Limitations?įor the best quality ads, you would ideally need a designer on hand to make the initial designs or you would need to have a fairly in depth design knowledge. So whether you need to update a last minute offer or want to trial different messaging in an ad, you can do it simply and easily without waiting on a design team to make the edits for you, as long as it’s been designed using GWD and you have access to the original file to make your own changes. In theory, you can create new ads for Display Campaigns without the need for a designer and can edit ads that have been designed using GWD in a matter of minutes. So there is no financial commitment or need to ‘get your moneys worth’ out of this tool.įor those who have dabbled in design work in the past, the GWD interface is similar to Photoshop and is generally easy to use – the layout makes sense and the help centre is available to search for answers to any problems you might encounter. The Benefits For PPCįirst off and foremost, it’s free. In terms of PPC, this is the only platform which uses HTML5 that is also compatible with AdWords and DoubleClick. Although the name suggests that its purpose is for Web Design, it’s better suited as an advertising tool to create display ads in various sizes and formats. Google Web Designer is a tool which enables users to design and build HTML5 ads. I am no designer, but with Google Web Designer, I can edit Display ads without the need to ask a design team to make the minor changes often required.
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